Daily deal sites bring flavor to naming
It’s become a household name: Groupon … the fusion of ‘group’ + ‘coupon’ makes sense on all fronts from a naming perspective. The Groupon magic goes like this: Groupon negotiates huge discounts—usually...
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The Past & Present of Female Creative Directors
This week The 3% Conference, a first-ever event for female creative directors, kicks off Thursday in San Francisco to celebrate females in creative roles, and the future we hold in this industry. But...
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Branding Pharmaceutical Drugs in China
Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few...
View ArticleNetflix vs. Hulu vs. Amazon- A Streaming Showdown
Remember when you were limited to watching what was live on television? And the most you could record was on your VCR? Forget on-demand; you had to be home at a certain time if you wanted to catch a...
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Taking Your Brand Online | Addison Whitney
Taking Your Brand Online By: Ashley Wiederhold The Internet is really quite a fascinating space. You can find virtually any piece of information that you may need online—and this includes information...
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AW Capabilities Month: What is Verbal Branding?
Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding,...
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AW Capabilities Month Case Study Wednesday: Goodyear
Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding,...
View Article4 Traits of a Great Brand Name | Addison Whitney
Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding,...
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AW Capabilities Month Verbal Branding Week in Review
Welcome to Addison Whitney Capabilities Month! Throughout the month of March, we will be designating one week where we will be highlighting one of Addison Whitney’s capabilities – visual branding,...
View Article5 Verbal Branding and Naming Tips to Consider
The research firm Clutch recently interviewed our own Brannon Cashion on the trends and best practices around naming a company. Brannon discussed several topics regarding what businesses should think...
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AW Spotlight: Where Do You Find Your Inspiration?
At Addison Whitney, our people are our most valuable resource. We are lucky to have such a talented group working throughout our offices, and in our AW Spotlight series we wanted to spotlight our...
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How Important is an Easily Pronounced Brand Name? [Infographic]
We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the...
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Keeping the “Brand” in “Brand Name” | Addison Whitney
“The whole is greater than the sum of its parts.” Wise words that touch on so many topics, and while it’s unclear whether Aristotle had brand name development and brand strategy on his mind when he...
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The Importance of Branding on a Community | Addison Whitney
The State University of New York at Buffalo, the largest public university in the state, has gone through a number of branding iterations in the past few years. In an effort to focus their branding...
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3 Things to Consider when Taking Your Brand Name Global
Most organizations are looking for their brand to grow throughout its lifetime, and for some, that anticipated (and hoped for) growth includes expanding outside of their home region or country....
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Finding the Connection: How a Brand Name Can Help Tie Your Brand Together
Congratulations, you’re a parent! Bringing to life a pristine new entity created from scratch, it’s your brand. And like all things birthed into magnificence and destined to prosper, it needs a name....
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A Cup of Sugar and Branding Advice - Two Things You Can Get From Your...
What if I told you that organizations and products across the marketplace could take branding advice from a collection of neighborhoods in Nashville? After the confused looks and wondering if I’ve lost...
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Risk vs. Reward in Pharmaceutical Brand Naming
Today we are excited to have a guest blog from Joshira Maduro, Verbal Branding Associate at Addison Whitney! Getting a drug from the lab to the market is an incredibly time consuming and resource...
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Three Questions to Ask When Determining Your Pharma Brand Name Strategy
Today we are excited to have a guest blog from Joshira Maduro, Verbal Branding Associate at Addison Whitney! By understanding the general buckets of naming strategies and the scenarios in which these...
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How We Answer the Question: "Why Branding?"
I was recently looking through AddisonWhitney.com, and when one of the sliding boxes popped up, what it included caught my eye, talking about who Addison Whitney is and what we do: “…Helping companies...
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